Who: So far, my
prospect clients were full-time students that had roommates and did not have time
to clean and organize the apartment. After conducting the interviews, I was
able to draw a clearer line between my real customers and people that for some
reason are not included within the boundaries. Now I understand that I need to
narrow down my market segment and should mostly target those students that at
the same time live in bigger apartments (minimum of 3 living together), and
that come from medium and high-income families. Otherwise, if these prospects don’t
fulfill those characteristics it is most likely that they won’t be able to
afford it or prefer to spend the money in other activities.
What: I think
that the real need for most prospect is time. It is a reality that most UF
students suffer from lack of time, or do not know how to manage it properly. In
the case of big apartments, communication is an issue most of the time, leading
to fights over who does what. Then, consequently, people find themselves with
the need to clean the dishes, the floor, etc.
Why: I think that
the main reason why students “within my boundaries” wouldn’t consider my
service is because they don’t really care about the cleanliness and
organization of their place. It is very common among youngsters, especially if
they weren’t taught to do it when they were kids. The other important reason
could be because they do know how to clean and fell comfortable doing it, plus
they might not have problems with the other roommates.
Inside the boundaries
- Full time students living in relatively big apartments with multiple roommates (minimum of 3), that do not have time to clean and/or do not know how to do it themselves.
- To have a clean, organized, smelling good apartment that allow them live in a more hygienic place, easier to find stuffs like dishes and their clothes, smell.
- Because they don’t know to do it themselves, don’t find the time, or in the case of some guys, they think that it is feminism.
Outside the boundaries
- Part-time students (especially if they don’t work)
People in apartments of 2 or less.
Low income students
Who knows how to clean
- They don’t need a service to clean for them
- Not enough money
Apartments are small and is not hard to clean them.
They have good communication with their roommates and get alone with this type of chore.
They just don’t care.
